An axle at the center of visual communication

Axle has been designed to deliver a full value chain of capabilities through an optimal blend of technology and services. From front-office to back-office and from bankable to non-bankable investments, Axle provides tailor-made solutions catering to all the needs of the investment industry.

Logo design

We desired a form for the logo that was dynamic, futuristic and universal. And hence, the accelerating triangle of an axle was adopted. As a conceptual entity, the axle represents automation and process that puts an ever-moving body in motion without losing balance.

Desi Week

Crafting a vibrant, all-representational desi brand identity for INSEAD’s cultural week