Our process starts with collaborating with the client and gauging the project with utmost clarity for ideation.
We churn all the possible identities, forms, shapes and expressions that represent what the brand wants to convey to its customer.
This stage is where we iterate the ‘no nonsense’ policy, strip our ideas until they are narrowed down to their best versions.
We meticulously prepare a set of guidelines for the brand identity to ensure that it is not fiddled with.
We make sure that the brand story is unveiled and communicated masterfully to the users.
We implement every step meticulously for the outcome to be tactical, measurable and scalable.